Listen up, folks. In this age of digital Darwinism, your business needs a website. No, scratch that. Your business demands a kick-ass, custom-built website. You might be thinking, “But I can make a website on Wix, GoDaddy, or BlueHost for cheap!” And you’re absolutely right. You can create a hot mess of a website for next to nothing and it’ll be just that: a pile of garbage.
Why would you do that to yourself? Would you allow your employees to show up to work looking like something the cat dragged in last night? Probably not. So why would you put so little effort, care, and attention into the ONE thing that will give you the most significant ROI in your business: your website?
Hold onto your hats, boys and girls, because I’m about to drop some truth bombs. If you’re sensitive or thin-skinned, you may want to close out of the tab so you don’t get hurt by words.
Truth Bomb #1: The Sweet Benefits of Having a Website (The Good)
Here’s a fun fact: if you aren’t online, you practically don’t exist for 4.9 billion internet users. Yeah, that’s billion with a ‘b’, baby.
Your website is your 24/7 storefront, your digital salesman, your brand ambassador, and it doesn’t even need a lunch break! Think about it: the internet never sleeps. Somewhere in the world, someone is always awake, potentially looking for exactly what you’re selling.
Plus, a kick-ass website helps you stand out. When your brand looks more unique than a unicorn at a horse party, it’ll stick in people’s minds. Just think, all that online real estate and you get to play architect, designing it precisely how you want.
And the cherry on top? It’s your data playground. You can track users, discover their behaviors, learn what works, and what sucks harder than a vacuum cleaner at full throttle. Google Analytics on a well-designed site is like having a spy in your competitor’s boardroom.
Truth Bomb #2: The Plethora of Mediocre (at best) Website Builders (The Bad)
Using Wix? GoDaddy? BlueHost? Ok, listen…First off, those jazzy, easy-peasy templates they offer? Yeah, about as unique as a blade of grass in a meadow. Good luck standing out when your website looks like a carbon copy of 500 others. And while they might lure you in with their budget-friendly price tags, remember: you get what you pay for, and sometimes, that’s a whole heap of bullshit.
Truth Bomb #3: Don’t Forget About Your Site’s Peaches (backend)! (The Fuckin’ Ugly)
Next, let’s chat about SEO – or the lack thereof. These website builders are about as SEO-friendly as a porcupine at a balloon party. Your website might look snazzy, but you’re shouting into the void if Google can’t find it.
What about speed? Sluggish load times are a one-way ticket to Bye-Bye Town for your potential customers. According to Neil Patel, 53% of people will abandon a mobile page if it takes longer than 3 seconds to load. Guess what these website builders aren’t known for? Lightning-fast load times. They’re crammed with unnecessary code and bloated elements that slow your site down more than a three-legged tortoise with a hangover.
And finally, the clincher: the lack of customizability. With these platforms, you’re essentially renting a house you can’t renovate. Need an extra feature or integration? Tough luck, pal. You’re stuck with what they’ve got, like it or not.
To wrap this up…
Don’t sell yourself short. Invest in a quality, custom-built website and reap the rewards. Don’t settle for a forgettable, slow, SEO-nightmare of a site because it’s cheaper or easier. Give your brand the digital home it deserves: unique, fast, and visible. After all, in this cutthroat digital world, settling for less might just cost you more in the long run. And that, my friends, is a bunch of crap we don’t need.
Invest wisely, go custom, and give those website builders the finger.
